Patents by Inventor Ali Nasiri Amini
Ali Nasiri Amini has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20230325887Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: ApplicationFiled: June 14, 2023Publication date: October 12, 2023Applicant: Yahoo Ad Tech LLCInventors: Michael J. GREBECK, Ali Nasiri AMINI, Aaron E. FLORES, Jose Carlos Garcia FRANCO, Hans Marius HOLTAN, Robert Alden LUENBERGER
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Patent number: 11715133Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: GrantFiled: October 21, 2013Date of Patent: August 1, 2023Assignee: YAHOO AD TECH LLCInventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
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Publication number: 20210326233Abstract: Methods, systems, and computer programs encoded on a computer storage medium, for training and using machine learning models are disclosed. Methods include creating a model that represents relationships between user attributes, content exposures, and performance levels for a target action using organic exposure data specifying one or more organic exposures experienced by a particular user over a specified time prior to performance of a target action by the particular user and third party exposure data specifying third party exposures of a specified type of digital component to the particular user over the specified time period. Using the model, an incremental performance level attributable to each of the third party exposures at an action time when the target action was performed by the particular user is determined. Transmission criteria for at least some digital components to which the particular user was exposed are modified based on the incremental performance.Type: ApplicationFiled: December 5, 2019Publication date: October 21, 2021Inventors: Xinlong Bao, Ali Nasiri Amini, Jing Wang, Mert Dikmen, Amy Richardson, Dinah Shender, Junji Takagi, Sen Li, Ruoyi Jiang, Yang Jiao, Yang Zhang, Zhuo Zhang
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Patent number: 11080762Abstract: Methods, systems, and apparatus for content item auction bidding. In one aspect, a method includes receiving a request for a content item, the request including request feature values and a device identifier, the device identifier being included in a remarketing list; obtaining a predicted performance measure for a remarketing content item associated with the remarketing list based on a first timestamp and a second timestamp, the first timestamp being included in the remarketing list and associated with the device identifier included in the request, and the second timestamp being for the request; determining a bid adjustment value based on the first timestamp and the second timestamp; obtaining a remarketing bid for the remarketing content item, the remarketing bid specifying an amount a content item provider is willing to pay for distribution of the remarketing content item; and adjusting the remarketing bid based on the bid adjustment value.Type: GrantFiled: July 15, 2016Date of Patent: August 3, 2021Assignee: Google LLCInventors: Ali Nasiri Amini, Ardian Poernomo, Alireza Darvish, Alok Aggarwal, Eu-Jin Goh, Oren E. Zamir, Qing Xu
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Publication number: 20140074597Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: ApplicationFiled: November 11, 2013Publication date: March 13, 2014Applicant: AOL Advertising Inc.Inventors: Ali Nasiri AMINI, Michael Jan GREBECK, Aaron E. FLORES, Alireza DARVISH, Hans Marius HOLTAN, Robert Alden LUENBERGER
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Publication number: 20140046758Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: ApplicationFiled: October 21, 2013Publication date: February 13, 2014Applicant: AOL Advertising Inc.Inventors: Michael J. GREBECK, Ali Nasiri AMINI, Aaron E. FLORES, Jose Carlos Garcia FRANCO, Hans Marius HOLTAN, Robert Alden LUENBERGER
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Patent number: 8583487Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: GrantFiled: September 14, 2012Date of Patent: November 12, 2013Assignee: AOL Advertising Inc.Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
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Patent number: 8566207Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: GrantFiled: May 7, 2012Date of Patent: October 22, 2013Assignee: AOL Advertising Inc.Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
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Publication number: 20130073380Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: ApplicationFiled: September 14, 2012Publication date: March 21, 2013Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
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Patent number: 8301497Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: GrantFiled: December 11, 2008Date of Patent: October 30, 2012Assignee: AOL Advertising Inc.Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
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Publication number: 20120221409Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: ApplicationFiled: May 7, 2012Publication date: August 30, 2012Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
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Patent number: 8175950Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.Type: GrantFiled: December 8, 2008Date of Patent: May 8, 2012Assignee: AOL Advertising Inc.Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
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Publication number: 20090265218Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: ApplicationFiled: December 11, 2008Publication date: October 22, 2009Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger