Abstract: A seller of online merchandise reduces the number of incomplete transactions by offering incentives to consumers to complete transactions. When a consumer adds an item to an online shopping cart, a monitoring page is opened in the consumer's browser. If the consumer abandons the shopping cart, for example by closing the browser window or navigating away from the seller's web site, the monitoring window is maximized and redirected to an offer page. The offer page presents the consumer with an incentive to purchase the items abandoned in the shopping cart. If the consumer accepts the incentive, he is redirected to a page where the order is completed. Incentives may be offered in some embodiments to customers who view an item and leave the site, even if the item was not actually placed in a shopping cart.

Abstract: A network-based advertising trading platform and method is disclosed. In one embodiment, a method determines a subset of content data that is associated with a geographical marker in a first data of a user, applies an algorithm using the first data to generate a content data hierarchy, and presents an additional transaction opportunity to the user based on a selected content data from the content data hierarchy using at least one preference database. The method may also include presenting the additional transaction opportunity based on an analysis of the first data of the user, and automatically accessing a second data of the user when a trigger data associated with the selected content data is initiated. The method may further include filtering the user, reshuffling the content data hierarchy, and generating a simulation of the financial profitability modeling.