Abstract: The present disclosure relates to systems, non-transitory computer-readable media, and methods for generating an association between a graphic element and text for a messaging thread and providing an overlay including the graphic element based on providing a message to the messaging thread including the text. In particular, in one or more embodiments, the disclosed systems receive user selection of the text and the graphic element and provide the association between the text and the element to various client devices associated with the messaging thread. Accordingly, the disclosed systems provide instructions for each client device associated with the messaging thread to generate and provide an overlay for the messaging thread.