Abstract: Aspects of invention relate to a system architecture providing social media content to an onsite display.

Abstract: Aspects of invention relate to a system for providing nearby accounts.

Abstract: Aspects of invention relate to a system architecture for dynamically generating and deploying badges in a social media platform. The system includes: a computer processor; a badging module executing on the computer processor and configured to enable the computer processor to: receiving, from a badge creator, a badge definition defining a badge; identifying business logic associated with the badge definition; receiving acknowledgement of payment terms associated with delivery of the badge; receiving acknowledgement of a badge services agreement including payment terms between the badge creator and the social media platform; identifying deployment parameters of the badge including delivery time, budget, and demographic information; and deploying the badge to a set of user accounts of the social media platform based on the delivery time, budget, and demographic information, wherein deploying the badge does not require an update of a client application executing on client devices of the set of user accounts.

Abstract: A system architecture and method for delivering content from a location-based social platform. The method can include: receiving, from a client device, a request for content, the request identifying a context account of a social media platform and a corresponding client geographic location; identifying, by a computer processor, friend content broadcasted by a set of friend accounts, the set of friend accounts associated with the context account in a connection graph of the social media platform; identifying, by the computer processor, nearby content broadcasted by a set of nearby accounts, the nearby content broadcasted from geographic locations proximate to the client geographic location; merging the friend content and the nearby content to generate a result set; removing duplicative content from the result set; and providing at least a portion of the result set in response to the request.