Abstract: An electronic book reader and a method and computer program product for displaying an electronic hook provide the display of dynamic text. An electronic book reader may comprise a visual display, a processor configured to execute program instructions, a memory storing the program instructions to be executed by the processor, program instructions to be executed by the processor, and at least one content piece comprising a plurality of text, the text including at least one item of information for controlling dynamic display of text, wherein the program instructions are configured to perform, when executed by the processor, evaluating the at least one item of information for controlling dynamic display of text, and displaying, on the visual display, text based on the evaluation of the at least one item of information for controlling dynamic display of text.