Abstract: The new greeting card holder preferably comprises at least one rigid longitudinal component combined with at least one flexible longitudinal band and at least one laterally oriented flexible ring. Each flexible longitudinal band extends the entire longitudinal length of a single corresponding rigid longitudinal component. Each laterally oriented flexible ring preferably encompasses one rigid longitudinal component approximately perpendicular or exactly perpendicular to at least one longitudinal flexible band along the rigid longitudinal component. In the preferred embodiment the greeting card holder also comprises at least one mechanical device that attaches a rigid longitudinal component in parallel alignment to another structure or structures. In other embodiments the greeting card holder comprises at least one rigid longitudinal component attaching perpendicular to a rigid polyhedron or rigid longitudinal polyhedron.