Abstract: An adaptive advertising system can be used in the context of an Internet environment. Transparently to the user, the system continuously operates in the background to adapt banner advertisements based on the detection of competing ads. The system includes a page analyzer that translates the hosted ad's web page into a document that can be analyzed for the presence of competing ads. An ad comparison unit compares the output of the page analyzer with information stored in the competitor ad database to detect competing ads. A design and layout evaluator detects the presence of color, texture, and animation in the competing ads. The ad summary evaluator identifies competing ads and devises a counter strategy for banner ad display. An ad display generator creates the enhanced multimedia banner ad based on the strategy determined by the ad summary evaluator. An ad web server transmits the new ad to the banner display module for display in place of the initial banner ad.

Abstract: An adaptive advertising system can be used in the context of an Internet environment. Transparently to the user, the system continuously operates in the background to adapt banner advertisements based on the detection of competing ads. The system includes a page analyzer that translates the hosted ad's web page into a document that can be analyzed for the presence of competing ads. An ad comparison unit compares the output of the page analyzer with information stored in the competitor ad database to detect competing ads. A design and layout evaluator detects the presence of color, texture, and animation in the competing ads. The ad summary evaluator identifies competing ads and devises a counter strategy for banner ad display. An ad display generator creates the enhanced multimedia banner ad based on the strategy determined by the ad summary evaluator. An ad web server transmits the new ad to the banner display module for display in place of the initial banner ad.