Patents by Inventor Alison P. Lowery

Alison P. Lowery has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Audience matching network with performance factoring and revenue allocation
    Patent number: 10991003
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Grant
    Filed: January 18, 2019
    Date of Patent: April 27, 2021
    Assignee: Verizon Media Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery
  • AUDIENCE MATCHING NETWORK WITH PERFORMANCE FACTORING AND REVENUE ALLOCATION
    Publication number: 20190220891
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Application
    Filed: January 18, 2019
    Publication date: July 18, 2019
    Inventors: Gil BEYDA, Krishna BALASUBRAMANIAN, Donald J. LOCKER, Kevin M. McDONALD, Joseph G. WILSON, David R. MORGAN, Alison P. LOWERY
  • Audience matching network with performance factoring and revenue allocation
    Patent number: 10229430
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Grant
    Filed: July 18, 2014
    Date of Patent: March 12, 2019
    Assignee: Oath (Americas) Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery