Patents by Inventor Alison P. Lowry

Alison P. Lowry has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Audience matching network with performance factoring and revenue allocation
    Patent number: 9928522
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Grant
    Filed: December 17, 2004
    Date of Patent: March 27, 2018
    Assignee: Oath (Americas) Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowry
  • AUDIENCE MATCHING NETWORK WITH PERFORMANCE FACTORING AND REVENUE ALLOCATION
    Publication number: 20150046256
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Application
    Filed: July 18, 2014
    Publication date: February 12, 2015
    Inventors: Gil BEYDA, Krishna BALASUBRAMANIAN, Donald J. LOCKER, Kevin M. McDonald, Joseph G. WILSON, David R. MORGAN, Alison P. LOWRY
  • Network for matching an audience with deliverable content
    Patent number: 8464290
    Abstract: An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.
    Type: Grant
    Filed: December 17, 2004
    Date of Patent: June 11, 2013
    Assignee: Tacoda, Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowry, Charles C. Smith