Patents by Inventor Alistair Francis Smith

Alistair Francis Smith has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11256453
    Abstract: This disclosure describes systems, methods, and computer-readable media related to retargeting online advertisement campaign recommendations for advertisements with multiple items or services. Bids may be based on a combined advertisement creative comprising two or more items or services. Dynamically selecting multiple items at bid time using a retargeting model to determine a potential revenue generation amount associated with an event may increase the probability of a conversion event based on the creative that includes the selected items. In some embodiments, a machine-learned retargeting model may be used to select multiple items to be displayed in an advertisement. The retargeting model may be applied to items that were previously viewed by the consumer and may determine a value for each of the items using factors. A bid may be calculated for each of the selected items using the values determined by the retargeting model.
    Type: Grant
    Filed: February 8, 2021
    Date of Patent: February 22, 2022
    Assignee: Amazon Technologies, Inc.
    Inventors: Andrew J. Bradley, Andrew Craig Brind, Anthony Richard McBryan, Sebastiano Merlino, Sean Daniel Murphy, Alistair Francis Smith, David Neil Turner
  • Patent number: 10936258
    Abstract: This disclosure describes systems, methods, and computer-readable media related to retargeting online advertisement campaign recommendations for advertisements with multiple items or services. Bids may be based on a combined advertisement creative comprising two or more items or services. Dynamically selecting multiple items at bid time using a retargeting model to determine a potential revenue generation amount associated with an event may increase the probability of a conversion event based on the creative that includes the selected items. In some embodiments, a machine-learned retargeting model may be used to select multiple items to be displayed in an advertisement. The retargeting model may be applied to items that were previously viewed by the consumer and may determine a value for each of the items using factors. A bid may be calculated for each of the selected items using the values determined by the retargeting model.
    Type: Grant
    Filed: January 8, 2020
    Date of Patent: March 2, 2021
    Assignee: Amazon Technologies, Inc.
    Inventors: Andrew J. Bradley, Andrew Craig Brind, Anthony Richard McBryan, Sebastiano Merlino, Sean Daniel Murphy, Alistair Francis Smith, David Neil Turner
  • Patent number: 10559001
    Abstract: This disclosure describes systems, methods, and computer-readable media related to retargeting online advertisement campaign recommendations for advertisements with multiple items or services. Bids may be based on a combined advertisement creative comprising two or more items or services. Dynamically selecting multiple items at bid time using a retargeting model to determine a potential revenue generation amount associated with an event may increase the probability of a conversion event based on the creative that includes the selected items. In some embodiments, a machine-learned retargeting model may be used to select multiple items to be displayed in an advertisement. The retargeting model may be applied to items that were previously viewed by the consumer and may determine a value for each of the items using factors. A bid may be calculated for each of the selected items using the values determined by the retargeting model.
    Type: Grant
    Filed: June 23, 2015
    Date of Patent: February 11, 2020
    Assignee: Amazon Technologies, Inc.
    Inventors: Andrew J. Bradley, Andrew Craig Brind, Anthony Richard McBryan, Sebastiano Merlino, Sean Daniel Murphy, Alistair Francis Smith, David Neil Turner
  • Patent number: 10157404
    Abstract: This disclosure describes systems, methods, and computer-readable media related to online advertisement campaign recommendations. A server may obtain data from an events datastore indicative of missing time slices from a partition of events data. The server may obtain first events data for the missing time slices. The server may identify redundant events data in the first events data that is redundant to second events data stored in the events datastore. The server may delete the redundant events data from the first events data to generate a modified first events data. The server may transmit the modified first events data to the events datastore.
    Type: Grant
    Filed: March 26, 2015
    Date of Patent: December 18, 2018
    Assignee: Amazon Technologies, Inc.
    Inventors: Andrew J. Bradley, Sebastiano Merlino, David Neil Turner, Alistair Francis Smith
  • Patent number: 9894423
    Abstract: Systems and methods are disclosed for providing composite content, such as video content, by compositing. A template content may be received and may have one or more color blocks. One or more drop-in content sets may each have one or more drop-in content that correspond to the one or more colors of the template content color blocks. The one or more color blocks of the template content may be replaced with its corresponding drop-in content from one of the one or more drop-in content sets to generate a composite content. Furthermore, the composite content may have demographic, geographic, and/or behavioral parameters associated with it to enable targeting the composite content, such as in the form of advertisements and/or product or service recommendations, to one or more users.
    Type: Grant
    Filed: March 20, 2014
    Date of Patent: February 13, 2018
    Assignee: AMAZON TECHNOLOGIES, INC.
    Inventors: Simon Lloyd Spencer, Brian Fergus Burns, Reginald Jassal, Martin Christopher Hare Robertson, Alistair Francis Smith, David Neil Turner, Guy Adam Taylor