Abstract: A method for selling a disposable giftcard at a store location of a first retailer for exclusive use at a second retailer is disclosed. The method includes: the first retailer displaying in a store location of the first retailer a plurality of non-activated giftcards of the second retailer that may be exclusively used at the second retailer; the first retailer activating one of the displayed giftcards of the second retailer for exclusive use at the second retailer, following: receiving from a customer of the first retailer a selection of one of the displayed giftcards of the second retailer at the store location of the first retailer; and the first retailer receiving from the customer of the first retailer a payment amount for the selected one of the giftcards of the second retailer. The first retailer transferring a revenue share to the second retailer in accordance with the giftcard information.