Abstract: Systems and methods associated with digitized and automated product management provide for a holistic representation of a product throughout its lifecycle, including physical and non-physical components thereof. More particular features include generation of unit bills of material and application of non-physical components, eg., control parameters, to product units. Features for managing bills of material involve providing a pre-established mapping of technical feature rules that relate commercial feature options for a product to different combinations of technical functions and parts for potential use in a product. Pre-established manufacturing templates are also provided and combined with the mapping to generate an order-specific bill-of-materials, after which point a unit bill-of-materials can be created. Features for digitizing and applying non-physical components, e.g. control parameters, involve establishing a plurality of non-physical components, e.g.