Abstract: A method for customized objective predetermined organized selling of products and services is provided. In one embodiment, the method includes a progressive sales guide with a sales evaluation guide and a sales improvement guide. The progressive sales guide may have at least one stage. Each stage may have a stage status for determining when the stage is complete. The stages may have a stage task list comprised of at least one stage required action. Completion of the sales improvement guide and the sales evaluation guide may help a salesperson complete the stage required actions of the stage task list. The sales evaluation guide may have a predetermined sales evaluation criterion. The salesperson may select a stage response from a primary stage ranking and a secondary stage ranking according to the predetermined sales evaluation criterion. The sales improvement guide provides at least one stage improvement objective for the salesperson to perform.