Abstract: A holder for a fishing pole includes a relatively moveable ground engaging member for pivotal attachment to the end of the fishing pole handle and can be selectively moved from an unextended storage position to an extended working position, the ground engaging member having a generally arcuate cross-section and tapering in both length and height and having an arcuate distal end for insertion into the ground to maintain a fishing pole at a desired operating position without the need for a user to physically hold the fishing pole. The fishing pole holder can be permanently attached to the fishing rod handle so that the holding feature is always available for use.