Abstract: A fishing lure storage system comprising a substantially planar body of material preferably formed into a closeable booklet form, having a plurality of elongate slides disposed in slide channels formed in the inside of the body. Each slide has near its top portion a lure hook protruding away from the inside of the body, and a spring which biases the slide toward the top of the body. Toward the bottom of the inside of the booklet are one or more transverse hook channels having a top edge for hooking fish hooks, and a cavity for protecting the barb of the hook. One end of a fishing lure is disposed over one of the lure hooks, while a fish hook disposed on the other end of the lure is hooked on the top edge of one of the hook channels, causing the lure to be held in place by the biasing force of the spring.