Abstract: Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.

Abstract: Systems and methods for interaction prompt initiated video advertising are disclosed. According to one embodiment, a computer implemented method comprises storing digital advertising content, the digital content including digital video, and digital slideshows. An XML file is served from an ad server to a player embedded in a web site. One or more advertisements are dynamically generated from the XML file and the digital content. The one or more advertisements are displayed with video content requested through the web site.

Abstract: The invention relates to a mutant strain of bacteria, which either lacks or contains mutant genes for several key metabolic enzymes, and which produces high amounts of succinic acid under anaerobic conditions.