Abstract: Computing systems and methods for surfacing impression data are disclosed herein. The method can include periodically providing a reporting data request to one or more data sources requesting impression data associated with content presented at the data sources. Reporting data is received and processed into a data format usable by the database. The reporting data is then saved in a database. In response to receiving a request from a user to generate a report the reporting data stored in the database is processed using a machine-learned model to generate a model output, and a portion of the reporting data and the model output are output for display to the user.