Abstract: Pressure-sensitive adhesives which contain preferably from 60% to 85% by weight of graft copolymers for use as polymeric pressure-sensitive adhesives, and from 15% to 40% by weight of plasticizers such as phthalate or phosphate plasticizers. The graft copolymer consists of from 5% to 30% by weight of a graft base and from 70% to 95% by weight of grafted-on monomer units. The graft base is a copolymer with from 40% to 85% by weight of ethylene units and from 15% to 60% by weight of vinyl acetate units and optionally up to 10% by weight of monomer units of other unsaturated compounds. It may be replaced wholly or partially by other graft bases. The grafted-on monomer units consist of from 30% to 80% by weight of units of vinyl esters of short-chained carboxylic acids, especially vinyl acetate, from 20% to 70% by weight of units of vinyl esters of relatively long-chained carboxylic acids, for example vinyl laurate, and/or units of esters of .alpha.,.beta.

Abstract: A vinyl acetate copolymerizate of monomers being a free-radical polymerized copolymerizate having monomer units consisting essentially ofA. from 60% to 80% by weight of vinyl acetate units,B. from 10% to 20% by weight of units of a maleic acid diester with a straight-chained alkanol-1 having from about 8 to 10 carbon atoms,C. from 5% to 20% by weight of units of a mono-olefinically unsaturated ester having from 6 to 8 carbon atoms and a hydrophilic group, andD. from 3% to 10%, particularly 7%, by weight of crotonic acid; as well as an alcoholic solution thereof and salts thereof.