Abstract: A computer-based social media network method and application that provides socially networked friends the ability to create video-based challenges and responses to those challenges. The method and application allows users to easily edit the videos and/or apply multiple filters. In order to enhance participation, a score and rank based on participation, performance, and other criteria will be tracked and determined. For opt-in participants, the rank may lead to the user being offered an incentive, such as an offer or share of the company and providing and/or controlling the application. The application may allow businesses to disseminate advertisements and redeemable deals to social media networking users based on a number of factors, such as the geographic location of the business and social media networking users and the participation of the social media networking users within the application, among other things. These deals may allow businesses to monetize the application without having intrusive ads.