Abstract: A method and apparatus are disclosed for initiating and managing a mobile-based dialog by receiving a response to a request for a dialog, recording information about a respondent correlated with their response, analyzing the response, and sending a return response with a request to continue the dialog. Responses are individualized to particular consumers and may establish a market of one. Personal and/or relevant information may be sent between a consumer and a brand based on previous patterns unique to an individual consumer, and unique to individual preferences. Privacy of a consumer is maintained. The method may be applied to clinical trials and surveys.