Abstract: Various implementations of the invention relate to systems and methods for scoring a plurality of prospective target lists to facilitate an analytic approach, rather than conventional subjective approaches, to selecting one or more of the prospective target lists for purposes of advertising. A plurality of representations representative of one or more desired targeted advertising groups may be created. The prospective target lists may be evaluated against the created representations to develop one or more scores for each prospective target list. Based on the developed scores, one or more target lists from among the plurality of prospective target lists may be recommended and/or selected for advertising purposes.