Abstract: Device and a method are taught for specifically orienting and conveying products in a common direction of travel. The products are individually mounted on a plurality of identical, circular, product-carrying pucks. Each circular puck has a flat conveyor-contacting bottom surface and at least one circular peripheral surface contactable by corresponding circular peripheral surfaces of other pucks when located in a random surge thereof. Each puck is surmounted by a product support. Between its bottom surface and its product support, each puck has a peripheral slide surface parallel to the desired direction of travel of the oriented puck and at least one peripheral rotation-producing surface, the slide and rotation-producing surfaces being inset from the circular peripheral surface.