Abstract: The invention represents a new and useful improvement in storing, support and display of objects as it provides an integrated, solid, self-contained book and object holder comprised of a planar surface and built-in insets that can be pulled up to a vertical position when needed and concealed back down when not in use without require disassembly or external elements. The invention can be of any suitable rigid or semi rigid material and can hold objects upright in different locations within the supporting surface in a seamless and customizable look, easy to manufacture, easy to transport easy to use. The invention might be free standing or mounted within a bookcase, portable, mounted horizontally or at an angle, with one ore multiple shelves and an adaptable number of insets.