Abstract: An imperforate transparent bag is detachably attached to a substantially rigid frame adapted to hold the bag open. The frame has an elongate handle extending therefrom and is manipulated by means of the handle to introduce the bag into a confined body of water in which live fish are kept for sale. One or more of the fish and a protective quantity of water are entrapped within the bag, whereupon the handle is manipulated to remove the frame and bag from the water. The bag is then detached from the frame and tightly closed as a package for both the live fish and water contained therein.