Abstract: A method for advertising to patrons of a fitness center using a collection of assets. The method includes creating a map of the collection of assets based on location, detecting and recording use data for individual assets within the collection of assets as a function of time, and comparing the use data to determine a popularity for each of the individual assets. The method includes accessing a collection of advertisements available for advertising to the patrons, then assigning specific advertisements within the collection of advertisements to each of the individual assets based on the popularity determined for each of the individual assets. The method includes outputting an advertisement plan indicating which of the specific advertisements to expose to the patrons using each of the individual assets, wherein the advertising plan is based on the assignment of the specific advertisements to each of the individual assets.

Abstract: A system and methods for trading configured to permit an investor to transfer a request to a trading institution, the request including instructions to send a series of orders to a forum in which each subsequent order includes a parameter that changes relative to the other orders, generally moving from a start point towards an end point. The one or more changing parameters—termed dynamic parameters—are reconfigured automatically upon the occurrence of a reconfiguration event.