Abstract: A system and method transform a mobile computing device into a machine that displays multiple advertisements on a screen of the mobile computing device with at least one of the advertisements having a prominent position on a screen of the mobile computing device and the remaining, viewable advertisements having subordinate positions on the screen. In at least one embodiment, a subordinate position occupies less screen space than the prominent position. In at least one embodiment, displaying multiple advertisements allows the mobile computing device to engage the user with multiple advertisements, thus, increasing the likelihood that the user will act on at least one of the advertisements. Furthermore, the system and method further transform the mobile computing device into a machine that allows the user to reposition the advertisements by reallocating the prominent and subordinate positions to different advertisements.

Abstract: A method and system construct user profiles. The method includes collecting user associated metadata for a plurality of user profiles, distributing the user profiles into one or more user groups, receiving a request for content from one or more user profiles, transmitting the content to the one or more user profiles, recording the response of the one or more use profiles, and updating the user groups.