Abstract: The present technology provides a system wherein context provided in a message in which a content item is shared is preserved in a database that is linked to the content item. Additionally, to help users that are sending a content item provide better context when they are sharing a content item, the present technology provides a sharing user interface that encourages the first user to provide helpful context. Additionally, the present technology provides a sharing interface that can present shared content items along with the context in which the content item was shared.