Abstract: A stand-up, book-like jewelry display device has a rectangular frame mounted upright on a horizontal bracket. Product panels that hold jewelry and graphics panels that depict the jewelry in use are rotatably mounted within the frame so that each panel swings about one of its edges, thereby giving the display the appearance of a book with pages to turn. Preferably, the product panels are alternated within the frame. In addition, the graphics panels are preferably narrower than the product panels such that, other than the graphics panel within the "leaf" being viewed, each graphics panel is obscured by the product panel above it so that it does not block from view any jewelry displayed on the product panel below it. In addition, the upright frame may be rotatably mounted to the horizontal bracket such that the frame can be rotated to allow the salesperson to change the displays without having to turn the bracket.