Abstract: A label printing module can be configured to perform at least two actions in response to a request to create a label for an item. The label printing module can create a print job that will produce a physical label for the item. In addition, the label printing module can cause a digital label to be created and stored in a digital label database, which can be accessible via the Internet. The digital label can include an identifier that is uniquely associated with the item to which the physical label corresponds. The digital label can be associated with an Internet address. The Internet address of the digital label can be included in a machine-readable object on the corresponding printed physical label. Someone who has the item corresponding to the printed physical label can view informational content within the corresponding digital label by using a reader to read the machine-readable object.