Abstract: A method and apparatus for providing access control and content management services for users and service providers of the Internet is provided. Service providers can upload content to a central server for publication to a plurality of users. URL links within the content are re-directed to point to the central server, and the processed content is transmitted to a user through a single session connecting the user and the central server, for display in a web browser, frame, instance, portal, or portlet on the user's computer. Content responsive to an action taken by the user is provided to the user through the same single session. The central server allows actions of a plurality of users and service providers to be tracked centrally, and allows content from a plurality of service providers to be displayed in the users' web browser without requiring the spawning of a separate browser instance or frame.