Abstract: A title standardization system is may be configured to detect an edit operation associated with the job title field of a member profile stored by an on-line social network system and, in response, perform operations to derive a canonical title that represents a raw title string found in the job title field. The derived canonical title may be then associated with the member profile, in which the originally-obtained subject title string was found. This association may be stored in a database for future use, e.g., for targeting job recommendations, recruiting, making professional contacts, as well as for other purposes.

Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. The floor e-CPM for the ad segment is determined by the publisher using data related to the user (demographic, geographic, socio-economic, etc.), information on the ad segment (e.g., location on page), and relationships the publisher (e.g., a DSP having a relationship with the publisher may be offered a lower e-CPM). The service provider provides tools and highly granular information for the publisher in order to create an appropriate floor e-CPM for the ad segment.

Abstract: A profile update evaluator is configured to detect a change to profile data in a member profile and determine whether the change can be viewed as indicative of a positive professional transition for a member represented by the profile. If the change can be viewed as indicative of a positive professional transition, the profile update evaluator publishes the update to the member's network. Absent an indication that the change can be viewed as indicative of a positive professional transition, the profile update evaluator does not publish the update to the member's network and does not invite the member's connections to congratulate her on the job change.

Abstract: A title standardization system is may be configured to detect an edit operation associated with the job title field of a member profile stored by an on-line social network system and, in response, perform operations to derive a canonical title that represents a raw title string found in the job title field. The derived canonical title may be then associated with the member profile, in which the originally-obtained subject title string was found. This association may be stored in a database for future use, e.g., for targeting job recommendations, recruiting, making professional contacts, as well as for other purposes.