Abstract: A character based huggable plush seatbelt cover configured to attach to a vehicle seatbelt is provided. The plush seatbelt cover can incorporate pockets and zippered compartments to accommodate a variety of items that kids want or need to have close by during car travel. The huggable plush toy can attach to a shoulder strap to be carried by a child. An affinity membership program for kids can be created that can entitle members to special discounts on related products. A customizable website can include special offers at affiliate destinations. Various ornamentation can be included to create different characters.