Abstract: A composition comprising: (i) 0.01 to 10 wt % of a branched or dialkyl cationic conditioning surfactant; selected from Structures 1, 2 and 3, as further defined herein; (ii) 0.01 to 10 wt % of a linear cationic conditioning surfactant; (iii) 0.1 to 10 wt % of a linear fatty material; (iv) 0.1 to 5 wt % of a structurant; and (v) a particulate benefit agent selected from conditioning actives; the composition having molar ratios of branched or dialkyl cationic conditioning surfactants (i) to linear fatty material (ii) in the range of from 1:10 to 1:1 and a molar ratio of branched or dialkyl cationic surfactant (i) to linear fatty material (iii) in the range of from 1:20 to 1:1. The composition results in improved particulate benefit agent deposition onto bleached hair.

Abstract: A composition comprising: ? (i) 0.01 to 10 wt % of a branched cationic conditioning surfactant selected from structure 1 ?wherein: ??R1 and R2 comprise linear alkyl chains, saturated or unsaturated, with carbon-carbon chain lengths of from C4 to C20; ??R3 comprise either a proton or linear or branched alkyl chains, saturated or unsaturated, with carbon-carbon chain lengths of from C1 to C5; ??n has a range of from 0 to 10; ??XG is an organic or inorganic anion; ?(ii) 0.1 to 10 wt % of a linear fatty material having at least one linear carbon-carbon chain, selected from a linear fatty alcohol, a linear alkoxylated fatty alcohol, a linear fatty acid and mixtures thereof; ? (iii) 0.1 to 5 wt % of a nonionic structurant; and ? (iv) a particulate benefit agent selected from conditioning actives; wherein the molar ratio of branched cationic surfactants (i) to linear fatty material (ii) is in the range of from 1:20 to 1:1, results in improved particulate benefit agent deposition onto bleached hair.

Abstract: A composition comprising: (i) 0.01 to 10 wt % of a branched cationic conditioning surfactant; selected from structure 1, wherein: ?R1 and R2 comprise linear or branched alkyl chains, saturated or unsaturated, with carbon-carbon chain lengths of from C6 to C22; preferably from C6 to C12; ?n has a range of from 1 to 6; ?R3 comprises an alkyl chain having a carbon-carbon chain length of from C1 to C4, preferably C1 to C2; ?R4 comprises a proton or an alkyl chain having a carbon-carbon chain length of from C1 to C4, preferably C1 to C2; and ?X is an organic or inorganic anion; (ii) 0.1 to 10 wt % of a linear fatty material; (iii) 0.1 to 5 wt % of a structurant; and (iv) a particulate benefit agent selected from conditioning actives; wherein the molar ratios of branched cationic surfactants (i) to linear fatty material (ii) are in the range of from from 1:10 to 1:1, most preferably 1:5 to 1:2 results in improved particulate benefit agent deposition onto bleached hair.

Abstract: A composition comprising: (i) 0.01 to 10 wt % of a di-alkyl cationic conditioning surfactant; selected from structure 1, wherein: •R1 and R2 comprise linear or branched alkyl chains, that are saturated or non-saturated, with carbon-carbon chain lengths of from C4 to C20, preferably from C6 to C18 and that optionally comprise at least one group selected from an ester group, an amide group and an ether group; •R3 comprises an alkyl chain having a carbon-carbon chain length of from C1 to C4, preferably C1 to C2; •R4 comprises a proton or an alkyl chain having a carbon-carbon chain length of from C1 to C4, preferably C1 to C2; and •X is an organic or inorganic anion; (ii) 0.1 to 10 wt % of a linear fatty material; (iii) 0.