Abstract: A method for identifying web documents for presenting an advertisement. The method comprises receiving an advertisement for members of one or more demographic segment, identifying at least one web document with an editing style of an author from the demographic segment and allowing a presentation of the advertisement to at least one visitor of the at least one identified web document.

Abstract: A method for selecting advertisement spots that comprises providing parameters, each associated with one or more references to web documents which are retrieved by it, receiving a description of a product, identifying a match between the received description and at least one of the parameters, and generating a list of references which are associated with the at least one parameter.

Abstract: System and method for reviewing at a service integration unit data returned to a user from the network and adding content to the returned data, wherein the added content is selected according to parameters of the user. The content may include promotional programs, software downloads, software services, advertisements, targeted commercial content, network service provider related services, search bar, links that appear in a source page called for by the user and suspected as malicious and cloud services.

Abstract: A system and method for classifying a uniform resource locator (URL) is provided. A URL may be semantically analyzed to produce an analysis result. An advertisement-related classification parameter may be associated with the URL based on the analysis result. The classification parameter may be used in a real time bidding (RTB) process for advertising in a webpage associated with the URL.

Abstract: Embodiments of the invention are directed to a selection and delivery of content. Content produced by a user may be analyzed. A personality related parameter may be generated or determined. A content object may be selected for delivery based on a personality parameter. In some embodiments, a content object may be generated or modified based on a personality parameter.

Abstract: A system and method for semantic based advertising is provided. Information related to a social network may be obtained. Analysis of collected information may be performed to produce an analysis result. An advertisement may be selected based on the analysis result. Other embodiments are described and claimed.

Abstract: A method for identifying web documents for presenting an advertisement. The method comprises receiving an advertisement for members of one or more demographic segment, identifying at least one web document with an editing style of an author from the demographic segment and allowing a presentation of the advertisement to at least one visitor of the at least one identified web document.

Abstract: A method for selecting advertisement spots. The method comprises certifying a digital document having a placeholder for at least one advertisement, identifying at least one characteristic indicative of appropriateness of the digital document, assigning an appropriateness score to the digital document according to the at least one characteristic and associating a digital certificate indicative of the appropriateness score with the digital document, wherein the digital certificate is used for associating an advertisement with the placeholder.

Abstract: A method for selecting an advertisement to be presented to a network user. The method comprises identifying a reference to a specific product in a document, reviewing an advertisement database to select an advertisement related to the specific product, and delivering an indication to the advertisement, thereby allowing the advertisement to be presented to a network user accessing the document.

Abstract: A method for selecting advertisement spots that comprises providing parameters, each associated with one or more references to web documents which are retrieved by it, receiving a description of a product, identifying a match between the received description and at least one of the parameters, and generating a list of references which are associated with the at least one parameter.

Abstract: A method for using a computer connected to a network to match buyers and sellers, the method including: receiving a buyer request from a buyer, the buyer request including a request to purchase a good or service, having the computer search sites on the network for sell ads from sellers, each of the sell ads referring to an advertised good or advertised service, matching the buyer request with at least one of the sell ads, and notifying the associated seller for each matched sell ad that the buyer has requested a good or service similar to the advertised good or advertised service advertised in the matched sell ad.

Abstract: The present invention is a method for using a computer connected to a network to match buyers and sellers, the method including: receiving a buyer request from a buyer, the buyer request including a request to purchase a good or service, having the computer search sites on the network for sell ads from sellers, each of the sell ads referring to an advertised good or advertised service, matching the buyer request with at least one of the sell ads, and notifying the associated seller for each matched sell ad that the buyer has requested a good or service similar to the advertised good or advertised service advertised in the matched sell ad. According to some embodiments of the method and system, both a seller and a buyer may be identified and matched up without either sending a request.

Abstract: A method for using a computer connected to a network to match buyers and sellers, the method including: receiving a buyer request from a buyer, the buyer request including a request to purchase a good or service, having the computer search sites on the network for sell ads from sellers, each of the sell ads referring to an advertised good or advertised service, matching the buyer request with at least one of the sell ads, and notifying the associated seller for each matched sell ad that the buyer has requested a good or service similar to the advertised good or advertised service advertised in the matched sell ad.