Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for an online affiliate program for offline retail businesses. An online content retailer that sells content items (e.g., music, movies, books, etc.) can provide an affiliate program to offline retail businesses (e.g., brick and mortar businesses) whereby, upon entering into a contractual relationship to be an affiliate of the online content retailer, an offline retail business can receive a commission fee for business driven to the online content retailer by the offline retail business (e.g., purchases of content items from the online content retailer driven by the affiliate).