Abstract: A system and method for providing a fuel pricing program relating to purchases of vehicle fuel. The method comprises the steps of connecting to a server having a user database and merchant database, determining fuel allotment based on data received from the user database, generating a user fuel price based on data received from the merchant database, generating a contract price based on fuel allotment and user fuel price, generating an incentive based on rewards obtained through an electronic game played by the user, finalizing a contract and generating a charge card. The user database comprises a contract term and fuel efficiency of the user's vehicle, and geographic area of the user, and the merchant database comprises wholesale fuel price, sales volume and discounts offered by fuel merchants, and wholesale fuel price based on geographic area. The system comprises an input device and a processor for implementing the method.