Abstract: In one embodiment, a method includes receiving, from beacons of a third-party content provider (e.g., a business), session information for users of an online social network. A mobile device of each user may have been in at least one wireless communication session with at least one beacon, and during the session the mobile device was proximate to the at least one beacon. The session information may include an identifier for each of the users, which may be used to access social-networking information for each user. A report of business insights may be generated based on aggregated social-networking information (e.g., demographics) and aggregated session information (e.g., average duration of sessions) of the users. For example, the report may include statistics regarding the business' clientele. User-specified permissions may delimit which information may be included in the report. The report may be sent to a third-party system for display.

Abstract: In one embodiment, a method includes sending, via a beacon of a third-party content provider (e.g., a business), a request to associate with a user's mobile device. The request may be sent when the mobile device is proximate to the beacon, which may be located within a place of business. The request may include an attribute of the business (e.g., the type of business). A wireless communication session may be established between the beacon and the mobile device, and, in response, social-networking information of the user may be received, via the beacon. The particular information sent may be tailored to the business based on the received attribute, and a set of user-specified permissions may delimit what information is sent and to whom the information is sent. Third-party content may be customized based on the received social-networking information and sent to the mobile device for display.