Abstract: Methods and apparatuses to provide access to advertisement database through an application programming interface. One embodiment includes receiving a request according to an application program interface over a network connection; and in response to the request, providing at least a portion of an advertisement according to the application programming interface. The advertisement is designed to generate communication leads for a party; and the party is to be charged for the advertisement according to a count of communication leads generated for the party via the advertisement.

Abstract: A method and system to facilitate the conversion from communications to commerce. In one embodiment, a method includes: establishing a communication session between a first user and a second user; facilitating communications between the first user and the second user for a first period of time of the communication session; after the first period of time, receiving from the first user a request to charge the second user during the communication session; responsive to the request received from the first user, prompting the second user to accept a price to continue the communication session; and responsive to a response from the second user, charging the second user according to the price for a second period of time of the communication session.

Abstract: Methods and apparatuses to provide access to advertisement database through an application programming interface. One embodiment includes receiving a request according to an application program interface over a network connection; and in response to the request, providing at least a portion of an advertisement according to the application programming interface. The advertisement is designed to generate communication leads for a party; and the party is to be charged for the advertisement according to a count of communication leads generated for the party via the advertisement.

Abstract: Methods and apparatuses to provide access to manage advertisements which provide references usable to request real time communication connections. One embodiment includes receiving a request according to an application programming interface over a network connection; and providing access to manage an advertisement of an advertiser via the application programming interface in response to the request (e.g., to create, update, query, delete the advertisement, such as a pay per call advertisement). In one embodiment, the advertisement is to be embedded with a real time communication reference assigned to the advertiser; the real-time communication reference is to be used to request a real time communication connection with the advertiser; and the advertiser is to be charged for communication leads generated via the real-time communication reference embedded in the advertisement.