Abstract: Techniques for initiating download of content are provided, including receiving, by one or more processors of the mobile computing device, an indication of a selection, made by a user of the mobile computing device, associated with third-party content provided by a proximate media player device; identifying, by the one or more processors of the mobile computing device, an indication of downloadable content associated with the third-party content displayed by the media player device; and downloading, by the one or more processors of the mobile computing device, in response to receiving the indication that the user selected the icon and without further input from the user, the downloadable content to a memory of the mobile computing device.