Abstract: Example apparatus and methods concern establishing additional context for a call using pre-call information. The additional context is provided by a caller and used to determine, for example, whether and how to answer a call. An apparatus (e.g., smart phone, VoIP device) may be configured to augment an outgoing call with first context setting information (e.g., short message, picture, voice clip). The first context setting information may be embedded in the outgoing call or may be provided separately as part of a distinct communication. The apparatus may also be configured to acquire second context setting information associated with an incoming call. The second context setting information may be retrieved from the incoming call or may be retrieved using a separate communication that is triggered by the incoming call. The second context setting information may be presented in an integrated display that produces a single user interruption.