Abstract: Aspects of the present invention are directed to a variable dose applicator. The variable dose applicator comprises a container including a collar portion, a top portion, a bottom portion, and a side wall portion, the space between the bottom portion and the side wall portion defining an interior space to hold contents of the container. The variable dose applicator may further include an actuator, the actuator being depressible in a longitudinal direction to drive the contents held in the interior space of the container out of an applicator extending from the actuator. Additionally, the actuator includes one or more dosing elements protruding horizontally from the actuator. The collar portion has a top circumferential edge containing one or more grooves of varying depth into which the one or more dosing elements can be inserted when the actuator is depressed, thereby adjusting a distance the actuator is moved in the longitudinal direction.