Abstract: A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to provide revenue projections.

Abstract: A method for evaluating sell through rate in on-line guaranteed display advertising systems includes steps or acts of: receiving a set of eligible advertisement samples for a selected profile for a contract at different time durations; receiving an allocation plan representative of an allocation of future impressions of currently booked contracts; receiving eligible and available impressions for the selected profile at the specific time duration, using the set of eligible samples and the allocation plan; computing a historical sell through rate of the selected profile for the specific time duration as one minus a quotient of available impressions divided by eligible impressions; and computing a target sell through rate for a future time duration by applying the historical sell through rate to the future time duration.

Abstract: A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to provide revenue projections.

Abstract: A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to provide revenue projections.

Abstract: A method for handling priorities in an ad exchange auction includes: constructing an exchange graph including nodes representing publishers and advertisers and directed edges that represent bilateral business agreements connecting the nodes; receiving an opportunity for displaying an ad to a user from a publisher; receiving ads from which to choose to fill the opportunity, the ads including respective advertiser priorities (A) and bid amounts; receiving a publisher priority (P) the ads as assigned by the publisher; constructing a priority triple (P,A,M) for each of at least some of the plurality of ads, the triple including the publisher priority (P), the advertiser priority (A), and a money payable to the publisher (M); comparing the P, the A, and the M of respective priority triples for the ads according to at least one scoping rule and at least one precedence rule, to determine the ad with which to fill the opportunity; and delivering the ad determined to have the highest priority to a web page of the publ