Abstract: Disclosed herein is an authenticating system (150) for auctioning and delivering perishable goods. The system comprises a client tier (152) and a Service Provider (153); each having an electronic device (100) which is operably connected to a secure central cloud resident server (151) through Communication Network for performing auction and delivery activities of perishable goods. The system attaches an encrypted label containing quality attributes, food classification and preparation process to each auctioned item. The system performs batch scheduling of delivery with optimization of time and resource and identifies the closest delivery person (103). The consumer (101) accepts the delivery by decoding and verifying the encrypted label. The system ensures safe and authentic delivery of auctioned item.