Abstract: Disclosed is a mobile advertising system comprising a database comprising a plurality of advertising organization entries, each advertising organization entry representing an advertising organization, each advertising organization entry associated with at least one competitor telephone number and at least one executable advertisement file, an advertisement file comprising either an active or an inactive advertisement file and an advertising organization entry associated with at least one active advertisement file referred to as an active advertising organization entry, a processor for retrieving, upon determining that a number dialed on a telephonic device is a competitor telephone number associated with at least one active advertising organization, an active advertisement file out of the at least one active advertisement file that corresponds to one of the at least one active advertising organization that corresponds to the competitor telephone number and an execution engine for executing the retrieved activ