Abstract: Systems and methods provide interactive functionality and the ability for integrating coupon delivery with the use and features of a variety of portable, electronic devices. Coupons, advertisements, and/or other types of promotional content may be directed to a user's device from one or more of a plurality of sources. The presentation, use, and/or rendering of such promotional content is configurable according to, e.g., a consumer's preferences, an advertiser or coupon provider's preferences, and/or in an electronic FSI format, from which coupons may be printed, utilized in e-commerce, and/or linked to one or more loyalty cards/frequent shopper cards or accounts, for subsequent redemption. Shopping lists may be created with information regarding products based on such promotional content, and or the retrieval of product identifying information. Implementation of the systems and methods includes embedding promotional content into various types of media content, and/or via a standalone application.

Abstract: A product sampling system including a sample code associated with a product sample, and a plurality of sample units provided to a retail location at no cost to the retail location, each sample unit including an indicia indicative of the sample code. The system further includes a database including identification data associated with loyalty members, software for reading the indicia from the sample units at the retail location and debiting a sample price associated with the sample units, and software for indentifying one or more consumers presenting the sample units at the retail location as being loyalty members based on the identification data. The system further includes software for crediting a price reduction equal to the sample price to each consumer identified as being a loyalty member, and for crediting the sample price to the retail location for each of the consumers not identified as being a loyalty member.