Abstract: The present invention relates to a novel method and apparatus for facilitating voice-to-voice communication in an on-line environment between requestors seeking advice and helpers providing advice. The invention comprises a user-friendly website interface in which a plurality of helpers and requesters can provide personal data relating to their qualifications or information about the subject matter they wish to discuss through the posting of text or pictorial information. The information can be organized and categorized in a variety of ways such as, for example, to be accessible through a search engine. Visitors can review the information provided; identify a helper or requestor with whom they wish to establish communication; purchase or sell these services; and initiate VoIP voice-to-voice communication directly with an individual through the website.