Abstract: Implementations provide an improved system for presenting search results based on entity associations of the search items. An example method includes, for each of a plurality of crowdsource workers, initiating display of a first randomly selected cluster set from a plurality of cluster sets to the crowdsource worker. Each cluster set represents a different clustering algorithm applied to a set of search items responsive to a query. The method also includes receiving cluster ratings for the first cluster set from the crowdsource worker and calculating a cluster set score for the first cluster set based on the cluster ratings. This is repeated for remaining cluster sets in the plurality of cluster sets. The method also includes storing a cluster set definition for a highest scoring cluster set, associating the cluster set definition with the query, and using the definition to display search items responsive to the query.