Abstract: An electronic shelf label system comprises an access point having a first communication module, wherein the first communication module transmits downlink data and receives uplink data wirelessly in a first frequency; a plurality of electronic shelf labels, each having a second communication module, wherein the second communication module receives the downlink data and transmits the uplink data wirelessly in a second frequency; a portable terminal having a third communication module and a scanning module, wherein the scanning module scan an ID information of a product and an ID information of an electronic shelf label, and wherein the third communication module transmits a link information between the product and the electronic shelf label to the access point in the first frequency; and a service daemon, wherein the service daemon receives the uplink data from the access point in a third frequency and receives the link information in the third frequency.