Abstract: Systems, methods, and computer-readable storage media are provided for providing a view into a mass of data when the number of items that make up the mass is very large. A request for display of information about a subset of data items contained within the corpus that have a specified characteristic is received. A quantity of data items comprising the subset is determined. It also is determined whether the quantity exceeds a threshold. If the quantity does not exceed the threshold, the requested information is presented. If, however, the quantity of data items comprising the subset exceeds the threshold, a view of the data items comprising the subset is provided that includes at least one distribution graph (e.g., histogram) generated in view of a certain measure, each distribution graph showing a visual representation of the data items comprising the subset organized by a particular attribute.

Abstract: Computer-readable media, computer systems, and computing devices for providing and filtering keyword stacks are provided. In embodiments, the method includes receiving an indication to display a set of keyword stacks. Each of the keyword stacks is associated with a different internet advertising metric. Keyword data associated with each of the internet advertising metrics is referenced. Thereafter, the keyword data associated with each of the internet advertising metrics is utilized to generate each of the keyword stacks. In some cases, each of the keyword stacks includes a set of horizontal bars vertically stacked with each horizontal bar representing a number of keywords falling within a particular metric measurement, or range thereof, corresponding with a vertical axis.

Abstract: A graphical user interface for displaying internet advertising metrics and comparisons of internet advertising metrics is provided. The graphical user interface comprises a trending display area that displays a plurality of trending graphs in the same viewable area. Each trending graph displays a different internet advertising metric and is configured to display a plurality of internet advertising trending comparisons. As well, a detail display area displays a detail view of at least one of the trending graphs. The detail view is in the same viewable area as the plurality of trending graphs.