Abstract: A method for creating a stylized online advertisement for sponsored search web pages using a stylized catch phrase. An advertiser is presented an interface for composing the advertisement wherein the interface for composing includes capturing the text of a catch phrase together with a description of a style or styles to be applied to the catch phrase. Applying the styles results in creating a stylized catch phrase which is then subjected to tests and/or editorial reviews, resulting in approving the stylized catch phrase for use in the context of the online advertisement. The stylized advertisement is composited together with search results, and the composite is then transmitted, thus delivering the stylized online advertisement impression. The tests and editorial reviews include tests and previews for managing how the stylized advertisement will look when rendered on different screens (e.g. a large computer monitor, a small monitor a smart phone or other device).